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Seller Store cadmium24
(1549) 100.0%,

Location: Pitman, New Jersey
Ships to: US,
Item: 324812957425

All returns accepted:ReturnsNotAccepted
Size:Large (up to 60in.)
Artist:Leonetto Cappiello
Production Technique:lithography
Style:Art Nouveau
Material:Lithograph,Ink,Paper
Theme:Advertising,Art
Time Period Produced:1925-1949
Personalize:No
Type:Print
Features:Signed
Subject:Advertising
Original/Licensed Reprint:Original
Year of Production:circa 1930
Unit of Sale:Single-Piece Work
Width (Inches):31 1/2
Listed By:Dealer or Reseller
Height (Inches):46 3/4
Print Surface:Paper
Date of Creation:1900-1949
Color:Multi-Color

“Le Thermogene” color lithograph poster published by Dehon & Cie., Valenciennes, Paris and designed by Art Nouveau era artist Leonetto Cappiello. This is a medical / pharma advertising art piece notable for it’s wild imagery of the fire eater.This is one example of the type of artwork that people in the real life ‘art world’ seek. Much of what happens on the sites like Amazon, eBay, etc., is a different ballgame. Swann Galleries, a major NYC auction house, spells it all out on their site. The categories of interest, that Swann has departments or annual auctions for, are:African American Art (see my Armando Alleyne painting), American Art (see my Homer Dodge Martin, Frederick Rondel, Robert Decker, Jasper Cropsey, William Glackens, James Preston, etc., paintings), Modern and Post War Art (see my Mario Sironi, Alexander Katz, Savo Radulovic, etc., paintings), Focus on Women (not a department, rather a specialized auction at Swann, but see my artworks by Amy Lee, Katharine Merrill, Dolly Perutz, etc.), LGBTQ+ Annual auction (not a department, but see my Nicole Eisenman woodcut, Armando Alleyne painting, etc.), Photographs (see my silver gelatin prints of artist Kiki Smith, David Hammons, and Basquiat by Warhol assistant Ari Marcopoulos), Prints and Drawings and Contemporary Art departments (see my Andy Warhol, Henry Miller, Otmar Alt, Bram van Velde (2), Howard Willard, Janet Fish, etc., prints, along with my Janet Echelman fabric art painting), Vintage Posters (see my Byrds / Da Da, Marcel Duchamp MoMA (2), (this) French “Le Thermogene”, Kandinsky exhibition, etc., posters), Illustration Art (see my F.S. Church painting), Printed and Manuscript Americana (see my c.1910 Weber Wagon poster / sign, 4 Dietrich Neufeld prints by this Russian Revolution survivor / Mennonite artist who came to America, etc.).Now, onto the item offered here… It’s guaranteed to be a lithograph and not a photo-lithograph. I’m unsure of the exact age since the poster was printed at different times and in various sizes over the years, but per other examples I saw online (one from a dealer and one from an auction house) that were this size, it seems to be from ca. 1930.Large poster laid on / mounted to (glued down to) foam core board measures approx. 46 3/4 x 31 1/2 inches. Not examined out of frame, so the foam core could be a little bigger than the sheet size (?), but I assume it has full margins. Good condition w/ minor staining upper left apparent.The current framing, including plexi and wood frame, will be removed and discarded prior to shipping. You’re buying the mounted poster only, with no framing. Ships UPS Ground, insured. For local pickup, you can of course have the poster with the framing.About the artist: “Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called ‘the father of modern advertising’ because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D’Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm”.The example of this poster in the Wellcome Collection (in London) is supposedly 117 x 78.5 centimeters, which I think is 46.063 x 30.90 inches, so a hair smaller than this example. Their poster, Wellcome Library no. 41333i, is marked the same as the example here: “V.175-P-20.490”.The Wellcome Collection seems to be indicating their example is from 1909. They cite references: William H. Helfand, «Historical images of the drug market: XXVIII», Pharmacy in history, 1990, vol. 32, pp. 176-177, M. Robert-Sterkendries, La santé s’affiche, Bruxelles: Therabel, 2003, no. 1024, p. 74, Jack Rennert, Cappiello: the posters of Leonetto Cappiello, New York 2004, no. 218.Another example of this poster was sold through Swann Galleries (Sale 2302, Lot 377) and was 46 x 30 1/2”. They didn’t date it, but cited references: Cappiello / Rennert 218 (Var), Cappiello 278 (Var), Cappiello / St. Vincent 4.30 (Var), Weill 210 (Var).I saw an example offered by Spencer Wiesz Galleries that seems to be the exact size as the poster offered here, and he writes that his is from circa 1930. A 30 7/8 x 46 3/4 inch example that went through Poster Auctions Int’l was also stated to be from ca. 1930, and had the same references / literature cited as Swann Galleries had cited, but without the term “Var”, which I assume means ‘Variant’. CHECK MY FEEDBACK AND BUY WITH CONFIDENCE! *** 20+ years of happy customers on eBay *** Please see my other eBay listings for more great items.Message me to arrange for combined shipping on multiple purchases.

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